Start with business context
An audit should reflect the customers you want and the services you can deliver. We begin with your website, actual Calgary service coverage, priority offers and the outcomes that matter. A lead-generation company needs a different review from a product catalogue or a multi-location service business.
Review the full search journey
The review connects discovery, page quality and the path to an enquiry.
- Technical access: crawling, indexing, redirects and canonical signals.
- Information architecture: navigation, page hierarchy and internal links.
- Content: intent, clarity, duplication and missing decision details.
- Local presence: eligible listings and consistent business information.
- Conversion paths: forms, phone links and enquiry expectations.
- Measurement: available search and analytics data.
Priorities instead of a score alone
An automated score can identify symptoms but cannot decide what matters commercially. We organize recommendations by impact, confidence and implementation effort. A blocked main service page normally deserves attention before a minor formatting issue on an old post. Each priority should point to specific pages or templates.
What the handover includes
Expect a baseline summary, a prioritized action list, affected URLs and recommended checks. The agreed scope determines whether implementation is included. We can help sequence the first changes and identify tasks for your existing web team.
Prepare for an effective review
Send your website address and key services first. Access to Search Console or analytics may improve the diagnosis; arrange access securely after scope is confirmed. Never send passwords through the chat or enquiry form. Use the Calgary SEO checklist for a practical self-review.
