When technical SEO becomes urgent
Start here when important pages are missing from search, a redesign is approaching, a site has become slow or duplicate pages are multiplying. An attractive website can still lose useful content behind blocked resources, broken navigation or conflicting canonical signals. We first identify what is affected and how it matters to the business.
Crawling, indexing and architecture
We inspect response codes, robots instructions, XML sitemaps, canonical URLs, redirects and internal links. Every important service should have a stable page reachable through ordinary navigation. Pages intended to be private should remain outside search.
- Find broken links and unnecessary redirect chains.
- Separate indexable content from filters and duplicate variations.
- Check that mobile and rendered pages expose meaningful text.
- Align sitemaps with the preferred, working URLs.
Performance and usability
We review loading behaviour, layout movement, image dimensions and unnecessary scripts. Where available, field data helps distinguish a measured visitor problem from a laboratory estimate. Mobile navigation, accessible controls and readable content are part of the same experience: customers should be able to get from a search result to an enquiry without fighting the interface.
A fix list your team can use
Receive affected URLs, a plain-language explanation, priority, proposed correction and a way to verify the fix. Implementation responsibilities are agreed separately so tasks do not disappear between marketing and development. For a website move, use the migration checklist to preserve valuable URLs.
Verification after changes
Check the corrected responses and page output, then use Search Console to monitor how search engines process the site. A successful technical change makes a page eligible and usable; it does not force a ranking or an indexing date.
